Swatch Store Trafford Centre

We recently completed a bespoke flooring and wall installation for the Swatch Store at Trafford Centre, Manchester, delivering a seamless fusion of microcement and polyurethane. This innovative system was designed to create a smooth, continuous transition between two different materials, blending the durability of polyurethane resin flooring with the refined aesthetics of polished microcement.
One of the main challenges was the floor structure, as the existing concrete base required elevation by 80mm. A Knauf raised system was installed on adjustable pins, followed by epoxy priming with full broadcast, reinforcement using 160g/m² mesh, and two flexible base coats before applying the final finish. The flooring inside the display pods was particularly intricate, requiring an exact balance between microcement and polyurethane to ensure a seamless, flowing transition throughout the space.
Working closely with architects and designers, we helped refine the material choices, ensuring the flooring and walls perfectly aligned with the store’s futuristic aesthetic. The result is a visually striking, high-end retail environment, designed to reflect Swatch’s signature creativity while maintaining practicality, durability, and elegance.